Filed under Psychology, Search, SEO, usability, UX Design by Lyndon Cerejo
Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.
Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product. Ensure that your website addresses the key elements of a product page.
Continue Reading "Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process"
September 22, 2011 at 2:04 pm Comments (0)
Filed under Psychology, Search, SEO, usability, UX Design by Lyndon Cerejo
Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.
In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.
Continue Reading "Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products"
September 15, 2011 at 2:07 pm Comments (0)
Filed under content, Google, leverging, Search, SEO, Tips/Tricks by CT Moore
More and more, search and social media are converging. Not only are users using social recommendations to find things, but the major search engines have started using “social signals” to determine the relevance and authority of different sites.
What this means is that if you want to continue (or start) to rank well in the search [...]
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June 27, 2011 at 1:03 pm Comments (0)
Filed under Engine, Favitt, Reviews, Search, Tools by wonkastudio
I would like to present you today a really useful website to help you to make a good search on the Internet. In fact, when I want to start a research, I usually open my browser and I type www.google.com, then, if I don’t get any good result, I launch another search engine or [...]
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Continue Reading "Favitt The Very Useful Search Engine You Should Try"
May 17, 2010 at 7:00 pm Comments (0)
