Filed under branding, color, Emotion, Inspiration, Logo, target, tiffanys, ups by sara tack
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Designing a new logo for a brand, especially travel/destination, requires careful consideration of the competitive set, content and how people perceive visual information. After shape, color is the most powerful element in creating brand recognition. It is also the most subjective element because it triggers strong emotions. And to further complicate the matter, individuals, as [...]
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The Emotional Impact of Color
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January 2, 2012 at 1:00 pm Comments (0)
Filed under branding, Emotion, logo design, redesign by Jacob Cass
This is a guest post by Alisa Gilbert* exploring the recent United Airlines & GAP rebrandings and how consumer emotional attachment played its part.
Emotional attachment to a brand is more commonplace than you would think. In fact, this type of consumer attachment accounts for a large bulk of the people who remain fiercely loyal to [...]
Continue Reading "Consumer Emotional Attachment to Brands and Logos"
November 9, 2010 at 10:43 pm Comments (0)