Filed under copywriting, Freelance Writing, proofreading by FreelanceSwitch.com
Thanks to the internet, reaching prospective clients has never been easier.
Whether you are a freelance web designer, writer or international mountain guide, you are likely to have a website, twitter account, LinkedIn profile and blog – and s…
Filed under animations, Art, best of, blogging, Compilation, copywriting, css3, flash, Fonts, Hacks, Icons, illustration, javascript, local search, photoshop, plugins, reference, Resources, Twitter, Wordpress by Cameron
Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
Continue Reading "Our favorite tweets of the week Nov 21-Nov 27, 2011"Filed under 3d artwork, best of, Compilation, content, copywriting, CSS, font-face, iphone, mobile design, photoshop, responsive design, Steve Jobs, Twitter, Web Apps, Wordpress Themes by Cameron
Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers. The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of [...]
Continue Reading "Our favorite tweets of the week Oct 10-Oct 16, 2011"Filed under copywriting, Freelance Writing, SwitchTips by FreelanceSwitch.com
Credit: Jeancliclac on Photodune
Watch out, copywriting mistakes can loose you potential clients, effect your reputation.
As a website copywriter, I quite often notice mistakes in the websites of other freelancers. Let’s look at seven major…
Filed under client requests, copywriting, crazy clients, Managing Clients, writing by Mitch OConner
While writers are often stereotyped as being antisocial and bizarre, sometimes the work writers are assigned is even more so.…
Continue Reading "How to Deal with Bizarre Content Requests as a Freelance Writer"Filed under collaboration, copywriting, freelance translators, Freelance Writing, International Freelancing by FreelanceSwitch.com
Credit: Yuri Arcurs on Photodune
Recently here on Freelance Switch, Thursday Bram discussed whether freelancers should be making use of the trend towards global outsourcing, to free up their writing and project management time by employing virtual…
Filed under copywriting, How to, writing, Writing Style, Writing Voice by Hasan
As bloggers, writers and authors we need to find a unique edge over other people to stand out from the…
Continue Reading "How to Find Your Unique Writing Style"Filed under Business, content, copywriting by Brad Shorr
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No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming.
However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline.
Continue Reading "Five Copywriting Errors That Can Ruin A Company’s Website"Filed under content, copywriting, Developer's Toolbox by Allie Gray
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Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.
My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorporated lyrics from Bing Crosby Christmas jingles. I thought I was doing great work, and when I got an email from my boss to discuss the campaign, I assumed I would get a pat on the back.
Filed under agency, copywriting, entrepanuer, Interviews by FreelanceSwitch.com
Advertise here with BSASite: Men with Pens
In this interview learn from James Chartrand of how to take your freelancing to the next level. He outlines ways you can grow from a freelancer into an agency, sell your own educational products, and increase…
Filed under content, content strategy, copywriting, Design, editorial by Colleen Jones
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Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer projects, broken designs, uneven voice or low-performing landing pages.
These problems and more are documented extensively, so I won’t dwell on them. What I will dwell on is the solution. But, first, let’s discuss the false ones. Just because someone articulates a problem well does not mean someone knows the solution. That’s when we’re susceptible to a false solution. In my many years of experience, I’ve found these two fake solutions to be very common, very distracting — and very disappointing.
Continue Reading "Make Your Content Make a Difference"