Filed under content strategy by Jacob Gube
Whether you’re in the process of building a new website or redesigning an existing site, it’s vital to build it with search engine optimization (SEO) in mind. The king of search engines, as everyone knows, is Google, making up over 65.3% of all search traffic (in October 2011). Google’s goal is simple: to give their [...]
Continue Reading "Creating Websites Optimized for Google’s Panda Algorithm"Filed under content strategy by Jacob Gube
As a content specialist, I prefer web designs that support content rather than conflict with or ignore it. Web designers should have a real appreciation of content strategybecause it is crucial in launching a successful blog. For blog design, content issues are particularly important to pay attention to, because, fundamentally, the purpose of a blog [...]
Continue Reading "7 Blog Design Tips from a Content Strategist"Filed under content strategy by Jacob Gube
There’s been a lot of talk lately in the bustling world of journalism about why some newspaper and magazine content goes viral and other bits fall and fester. As the print industry slowly wanes, magazines and newspapers are hyperaware that online, they have greater control over how their content is received, thanks to quick turn [...]
Continue Reading "Viral Content: Why We Share Some Things and Not Others"Filed under content strategy by Jacob Gube
There are two branches of Starbucks near my office, but I will always go to the one that’s slightly further away. Both sell exactly the same products, the decor is identical, and the queues are always a similar length. Why go to the one that’s further away? I like the way the barista talks to [...]
Continue Reading "How to Develop Your Website’s Tone of Voice"Filed under content strategy by Jacob Gube
Although still a work in progress, HTML5 is the next major revision of the HTML standard. HTML, which is the markup language that allows us to structure and present our web content, is the primary factor in search engine optimization efforts. HTML gives search engines the needed context they need to understand what’s contained in [...]
Continue Reading "What Potential Impact Can HTML5 Have on SEO?"Filed under content strategy by Jacob Gube
The most common initial SEO strategy is to follow best practices for building user-friendly, well-formed websites. Optimizing your content and HTML, using good web page titles and generating links to your website are all ways you can help search engines such as Google, Yahoo! and Bing index your site better and more accurately. However, because [...]
Continue Reading "SEO Beyond Your Site"Filed under Community Roundtable, content strategy, SEO, UX Design by Noupe Editorial
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Earlier in the month we posed a question to our readers, asking them about an aspect of UX design and how important this element was on their sites. We got some great responses to the query, and as the month wraps up, so does this discussion about the importance of content strategy. Here we [...]
Continue Reading "Developing the Strategy for Your Content: A Roundtable Wrap-up!"Filed under content strategy by Jacob Gube
Some web design and web development agencies have it all. They provide their clients with a complete site solution from beginning to end, from site planning and information architecture to web design, web hosting, and SEO. It’s tough for a smaller web design company or the solo freelancer to compete. Or is it? It may [...]
Continue Reading "The Importance of Web Content Strategy"Filed under content strategy by Jacob Gube
Along with all the excitement over the potential power of social media, a handful of common bad strategies and decisions have begun to pop up. These aren’t just small issues, either. Several of them are serious enough to critically damage your overall social media efforts, and could even stop your program dead in its tracks. [...]
Continue Reading "Five Social Media Mistakes That Suck"Filed under Community Roundtable, content strategy, UX Design, Web Design, Web Development by Noupe Editorial
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Ask nearly any blogger or website runner and they will tell you that content is king. We hear it all the time. However, still many of the design and development community ignore any responsibility for this aspect given that the users or client will usually be responsible for creating said content. But if content [...]
Continue Reading "Community Roundtable: How Important is Content Strategy on Your Sites?"Filed under content strategy by Jacob Gube
We lay increasing importance on doing things in the user’s best interest and meeting their expectations, but we often forget that content and design is the window to a website’s soul. Our designs tell visitors something about us and build emotional bonds to brands through first impressions and reputation. By taking advantage of communicative design, [...]
Continue Reading "Effective Communication Tips for Web Designers"Filed under content strategy by Jacob Gube
Search engine spiders haven’t yet evolved to the point where they can directly extract the meaning from a visual medium such as a photo or a video. Instead, search engines must rely on the metadata we provide them through alt attributes, title attributes, surrounding elements (for context), and so on. With some basic techniques, we [...]
Continue Reading "A Commonsense Approach to Improving SEO of Images and Videos"Filed under content, content strategy, copywriting, Design, editorial by Colleen Jones
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Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer projects, broken designs, uneven voice or low-performing landing pages.
These problems and more are documented extensively, so I won’t dwell on them. What I will dwell on is the solution. But, first, let’s discuss the false ones. Just because someone articulates a problem well does not mean someone knows the solution. That’s when we’re susceptible to a false solution. In my many years of experience, I’ve found these two fake solutions to be very common, very distracting — and very disappointing.
Continue Reading "Make Your Content Make a Difference"